Oku
Nibiru sought to elevate its brand identity to resonate with cryptocurrency enthusiasts and position its blockchain as a leader in De-Fi.
Our approach involved creating a brand identity that reflected Nibiru's values of trust, innovation, and authenticity.
We developed a unique and memorable visual identity, helping to differentiate the brand from its competitors.
ROLE
Design System, Visual Design, Branding, Concept Development
COMPANY
GFX LABS
LIVE SITE

Personalized experience at scale
On the old site , we saw only 18% return visitors due to the lack of usability and compelling reasoning to come back.
In the new website experience (the one we made 🥳), we've addressed these issues by providing a tailored experience for novice and return consumers.
The personalized approach aims to engage users more effectively and encourage repeat visitors.




Design System
Staying up-to-date with market trends, including emerging technologies and consumer behavior, was crucial. This allowed us to align our app with the evolving needs and expectations of our target audience.




Outcome
Overall rganiz performance: Improved +88% clicks YoY +2% QoQ
Homepage performance: Drove 27% increase YoY (161K to 204K clicks) & 16% increase QoQ (176k to 204K) in Q3 2023
