Air Canada

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Redefining Air Canada's booking and shopping experience for travel through design.

My Role

Product Designer

My Role

Product Designer

Description

Redefining the booking and shopping experience for travel through design.

Description

Redefining the booking and shopping experience for travel through design.

Company Size

2K+ employees

Company Size

2K+ employees

Team Size

22 Product Designers

10 Product Managers

Team Size

22 Product Designers

10 Product Managers

Date

2024

Date

2024

Highlighted Skills

Design tokens

Creative Direction

Branding

User Research

Highlighted Skills

Design tokens

Creative Direction

Branding

User Research

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Context

I led an a redesign project for the booking & shopping flow my initial task included creating a modern branding style for Air Canada's outdated websites while creating a new design system and developing their first set of design tokens.


As well as transferring all existing AI and Sketch files to Figma. While organizing lunch & learns to support other designers who were unfamiliar with Figma.


I aimed to increase design efficiency for future designers, and make it cross-functional to account for the 4 other Air Canada brands and design component updates.

Context

I led an a redesign project for the booking & shopping flow my initial task included creating a modern branding style for Air Canada's outdated websites while creating a new design system and developing their first set of design tokens.


As well as transferring all existing AI and Sketch files to Figma. While organizing lunch & learns to support other designers who were unfamiliar with Figma.


I aimed to increase design efficiency for future designers, and make it cross-functional to account for the 4 other Air Canada brands and design component updates.

👋
Jehnesa.design@gmail.com

👋
Jehnesa.design@gmail.com

👋
Jehnesa.design@gmail.com

My Role

Product Designer - Design system, Sketch to Figma migration, Branding

Description

Redefining the booking and shopping experience for travel through design.

Company Size 2K+ employees

Team Size

22 Product Designers

10 Product Managers

Date

2024

Highlighted Skills

  • Design tokens

  • Global Design Tokens

  • Figma Components

  • Branding

View Site

Context

I led an a redesign project for the booking & shopping flow my initial task included creating a modern branding style for Air Canada's outdated websites while creating a new design system and developing their first set of design tokens.


As well as transferring all existing AI and Sketch files to Figma. While organizing lunch & learns to support other designers who were unfamiliar with Figma.


I aimed to increase design efficiency for future designers, and make it cross-functional to account for the 4 other Air Canada brands and design component updates.

Air Canada
Product Designer

View Site

Redefining Air Canada's booking and shopping experience for travel through design.