Air Canada
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Redefining Air Canada's booking and shopping experience for travel through design.
My Role
Product Designer
My Role
Product Designer
Description
Redefining the booking and shopping experience for travel through design.
Description
Redefining the booking and shopping experience for travel through design.
Company Size
2K+ employees
Company Size
2K+ employees
Team Size
22 Product Designers
10 Product Managers
Team Size
22 Product Designers
10 Product Managers
Date
2024
Date
2024
Highlighted Skills
Design tokens
Creative Direction
Branding
User Research
Highlighted Skills
Design tokens
Creative Direction
Branding
User Research
View Site
Context
I led an a redesign project for the booking & shopping flow my initial task included creating a modern branding style for Air Canada's outdated websites while creating a new design system and developing their first set of design tokens.
As well as transferring all existing AI and Sketch files to Figma. While organizing lunch & learns to support other designers who were unfamiliar with Figma.
I aimed to increase design efficiency for future designers, and make it cross-functional to account for the 4 other Air Canada brands and design component updates.
Context
I led an a redesign project for the booking & shopping flow my initial task included creating a modern branding style for Air Canada's outdated websites while creating a new design system and developing their first set of design tokens.
As well as transferring all existing AI and Sketch files to Figma. While organizing lunch & learns to support other designers who were unfamiliar with Figma.
I aimed to increase design efficiency for future designers, and make it cross-functional to account for the 4 other Air Canada brands and design component updates.
My Role
Product Designer - Design system, Sketch to Figma migration, Branding
Description
Redefining the booking and shopping experience for travel through design.
Company Size 2K+ employees
Team Size
22 Product Designers
10 Product Managers
Date
2024
Highlighted Skills
Design tokens
Global Design Tokens
Figma Components
Branding
View Site
Context
I led an a redesign project for the booking & shopping flow my initial task included creating a modern branding style for Air Canada's outdated websites while creating a new design system and developing their first set of design tokens.
As well as transferring all existing AI and Sketch files to Figma. While organizing lunch & learns to support other designers who were unfamiliar with Figma.
I aimed to increase design efficiency for future designers, and make it cross-functional to account for the 4 other Air Canada brands and design component updates.
Air Canada
Product Designer
View Site
Redefining Air Canada's booking and shopping experience for travel through design.