Jehnesa Herdsman
Product designer with a background in psychology, crafting digital experiences ✱ that transform complexity into clarity, and visually refine products ✿
Previously at:
Experience in: Fintech, AI, B2C & B2B products
OKU Trade
B2C
0 to 1
Fintech
Driving User Trust & Trading Volume
I redesigned OKU from the ground up to make it feel safe and drove +$4B in trading volume follow.
View Project
Air Canada
B2C
Aviation
Enhancing Booking Shopping Experience For Conversion
While working on the Booking and Shopping agile team, I worked alongside UX to find the blockers to user adoption for 47 Million users
VIew Project
Design System
B2C
Unifying Design Systems Across Google Search
Audited 10+ systems and consolidated 350+ components into a single scalable source of truth used across 3+ brands.
Contact me for to find out more!
Darling Ingredients
Design System
Agriculture
Scaling Design Operations Across +20 Brands
I designed and implemented the first tokenized design foundation to streamline consistency, theming, and future updates across all brands
View Website
Arbitrum
0 to 1
B2B
Cryptocurrency
Making Arbitrum feel credible and trusted or 2.5M+ users
Led design across Arbitrum’s website, portal, and bridge, creating the first scalable design system spanning 2+ brands and millions of users.
View Project
Nibiru
UX Strategy
Rebranding
Defining the Product Foundation for Nibiru
Shaped the website experience, built the design system, and initiated design for the trading platform.
View Project
Robinhood
Visual Design
Fintech
Designing Frictionless Entry into Testnet Trading
Created a faucet experience for Robinhood to help 25+ million users easily access and experiment with onchain assets.
View Website
