Jehnesa Herdsman ✿
Product designer with a background in psychology, crafting digital experiences ✱ that transform complexity into clarity, and visually refine products ✿
Previously at:
Working in: Fintech, AI, B2C & B2B products
OKU Trade
B2C
0 to 1
Driving User Trust & Trading Volume
I redesigned OKU from the ground up to make it feel safe and drove +$4B in trading volume follow.
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Air Canada
Product Design
Shipped
Enhancing Booking Shopping Experience
While working on the Booking and Shopping agile team, I worked alongside UX to find the blockers to user adoption for 47 Million users
VIew Project
Darling Ingredients
B2B
Scaling Design Operations Across +20 Brands
I designed and implemented the first tokenized design foundation to streamline consistency, theming, and future updates across all brands
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Arbitrum
0 to 1
B2B SaSS
Shipped
Making Arbitrum feel credible and trusted or 2.5M+ users
Led design across Arbitrum’s website, portal, and bridge, creating the first scalable design system spanning 2+ brands and millions of users.
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Nibiru
UX Strategy
Market Positoin
Defining the Product Foundation for Nibiru
Shaped the website experience, built the design system, and initiated design for the trading platform.
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Robinhood
Design System
Designing Frictionless Entry into Testnet Trading
Created a faucet experience for Robinhood to help 25+ million users easily access and experiment with onchain assets.
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Design System
System Auditing
Unifying Design Systems Across Google Search
Audited 10+ systems and consolidated 350+ components into a single scalable source of truth used across 3+ brands.
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