As the lone designer for this project. The Axelar team wanted to create a product separate from their current branding. I conducted a competitive analysis of other bridge applications.
The product, Easy Bridge, aims to address the challenge of creating a seamless bridge protocol between Ethereum and Cosmos. Key challenges include ensuring interoperability, security, scalability, user experience, and community acceptance and governance. Easy Bridge is designed to overcome these challenges, facilitating smooth and secure cross-chain transfers, and enhancing the decentralized ecosystem.
To achieve this, the App must be designed with a clear and concise value proposition that speaks directly to the needs and pain points of Ethereum users looking to move assets onto Cosmos. Additionally, the app must feature persuasive copy, minimalism, and user-friendly forms that make it easy for potential customers to be able to bridge assets easily
I did research on design trends for bridges in the blockchain sector specifically to start the design process. It was crucial to avoid any relation with the client's current product, as per their requirement. I, therefore, created a design scope that took this demand into account.
I started by making sketchy wireframes after the research stage, which gave stakeholders a rough visual depiction of the design concept. They were able to do this to get a basic knowledge of the suggested design direction.
I discovered that most existing bridge platforms have a 6-step procedure when conducting research. I tried to minimize the number of clicks needed to transfer money using the Easy Bridge app to improve user experience. This optimization produced a streamlined and effective procedure that made it easy for users to move across the app.
These improvements give users of Easy Bridge a simple, hassle-free money bridging experience while also adapting to their preferences and providing a high level of convenience and security.
Easy Bridge has achieved exceptional success in the Cosmos sector since it makes bridging from Ethereum to Cosmos easier and faster. Easy Bridge's effects can be observed in a number of ways:
User involvement has greatly grown as a result of Easy Bridge's user-centric strategy. The platform's user-friendly layout and seamless functionality have drawn in more users, which has significantly increased page visits and overall user engagement.
Increased client retention: Easy Bridge's better user experience has raised customer satisfaction and boosted retention rates. Users continue to use Easy Bridge for their fund-bridging needs because they find the platform to be user-friendly, secure, and dependable.