Oku Trade

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Oku is a crypto trading terminal that provides a seamless trading experience for novice and advanced users.

Description

Spearheaded the redesign & design system of Oku Trade.


Managed a team of 3 designer while working cross functionally with founders, engineering, marketing and product teams to improve UX. r

Description

Spearheaded the redesign & design system of Oku Trade.


Managed a team of 3 designer while working cross functionally with founders, engineering, marketing and product teams to improve UX. r

Impact

350% increase in organic follower growth

400% year-over-year increase in trading volume.

12X (~$20,000,000) in monthly volume after design launch

Impact

350% increase in organic follower growth

400% year-over-year increase in trading volume.

12X (~$20,000,000) in monthly volume after design launch

Impact

350% increase in organic follower growth

400% year-over-year increase in trading volume.

Highlighted Skills

Design systems

Product Design

Brand strategy

User research

Product Management

Team Size 2 Product Designers (incl me)


Role

Role

Role

Spearheaded end-to-end redesign of Oku's web experience, design system, internal design processes & re-branded social media experience.


Designed platform ensuring accessibility and industry trends were met. Conducted a competitive analysis reviewing competitors including Uniswap, 1inch, DeFi Lama & more

I also wrote tickets in Gitlab to hand off to devs & looked over all production work to ensure quality assurance.

Introduced project management, timelines, & structure for design system to team while cross collaborating with teams.

Spearheaded end-to-end redesign of Oku's web experience, design system, internal design processes & re-branded social media experience.


Designed platform ensuring accessibility and industry trends were met. Conducted a competitive analysis reviewing competitors including Uniswap, 1inch, DeFi Lama & more

I also wrote tickets in Gitlab to hand off to devs & looked over all production work to ensure quality assurance.

Introduced project management, timelines, & structure for design system to team while cross collaborating with teams.

Strategy & Design

Strategy & Design

Strategy & Design

On the old site , did not see a large return visitors due to the lack of usability and compelling reasoning to come back.


In the new website experience (the one we made ๐Ÿฅณ), we've addressed these issues by providing a tailored experience for novice and return consumers.


The personalized approach aims to engage users more effectively and encourage repeat visitors.

On the old site , did not see a large return visitors due to the lack of usability and compelling reasoning to come back.


In the new website experience (the one we made ๐Ÿฅณ), we've addressed these issues by providing a tailored experience for novice and return consumers.


The personalized approach aims to engage users more effectively and encourage repeat visitors.

Design & Impact

Design & Impact

Design & Impact

Achieved a 350% increase in organic follower growth, driving significant audience engagement.


Launched 6 new pages & 30+ features over the course of 12 months


Spearheaded initiatives resulting in a 400% year-over-year increase in trading volume.

Achieved a 350% increase in organic follower growth, driving significant audience engagement.


Launched 6 new pages & 30+ features over the course of 12 months


Spearheaded initiatives resulting in a 400% year-over-year increase in trading volume.

Art Direction

Art Direction

Art Direction

After implementing the website branding I proposed the use of a mascot. This increased user interaction by 20% YoY. I worked with a graphic designer to implement GIFs & mascot design in order to improve branding and create a personality for Oku.

After implementing the website branding I proposed the use of a mascot. This increased user interaction by 20% YoY. I worked with a graphic designer to implement GIFs & mascot design in order to improve branding and create a personality for Oku.

๐Ÿ‘‹
Jehnesa.design@gmail.com

๐Ÿ‘‹
Jehnesa.design@gmail.com

๐Ÿ‘‹
Jehnesa.design@gmail.com

Oku Trade

View site

A user-centric crypto exchange provides a seamless trading experience for novice and advanced users.