Oku Trade
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Oku is a crypto trading terminal that provides a seamless trading experience for novice and advanced users.
My Role
Lead Product Designer
My Role
Lead Product Designer
My Role
Lead Product Designer
Description
To build Oku, I spearheaded the redesign & rebranding of the entire platform and cross collaborated with founders, engineering, marketing and product teams to improve UX, onboard new users & develop a new brand.
Description
To build Oku, I spearheaded the redesign & rebranding of the entire platform and cross collaborated with founders, engineering, marketing and product teams to improve UX, onboard new users & develop a new brand.
Description
To build Oku, I spearheaded the redesign & rebranding of the entire platform and cross collaborated with founders, engineering, marketing and product teams to improve UX, onboard new users & develop a new brand.
Impact
350% increase in organic follower growth
400% year-over-year increase in trading volume.
12X (~$20,000,000) in monthly volume after design launch
Impact
350% increase in organic follower growth
400% year-over-year increase in trading volume.
12X (~$20,000,000) in monthly volume after design launch
Impact
350% increase in organic follower growth
400% year-over-year increase in trading volume.
Highlighted Skills
Design systems
Product Design
Brand strategy
User research
Product Management
Team Size 2 Product Designers (incl me)
Role
Role
Role
Spearheaded end-to-end redesign of Oku's web experience, design system, internal design processes & re-branded social media experience.
Designed platform ensuring accessibility and industry trends were met. Conducted a competitive analysis reviewing competitors including Uniswap, 1inch, DeFi Lama & more
I also wrote tickets in Gitlab to hand off to devs & looked over all production work to ensure quality assurance.
Introduced project management, timelines, & structure for design system to team while cross collaborating with teams.
Spearheaded end-to-end redesign of Oku's web experience, design system, internal design processes & re-branded social media experience.
Designed platform ensuring accessibility and industry trends were met. Conducted a competitive analysis reviewing competitors including Uniswap, 1inch, DeFi Lama & more
I also wrote tickets in Gitlab to hand off to devs & looked over all production work to ensure quality assurance.
Introduced project management, timelines, & structure for design system to team while cross collaborating with teams.
Strategy & Design
Strategy & Design
Strategy & Design
On the old site , did not see a large return visitors due to the lack of usability and compelling reasoning to come back.
In the new website experience (the one we made 🥳), we've addressed these issues by providing a tailored experience for novice and return consumers.
The personalized approach aims to engage users more effectively and encourage repeat visitors.
On the old site , did not see a large return visitors due to the lack of usability and compelling reasoning to come back.
In the new website experience (the one we made 🥳), we've addressed these issues by providing a tailored experience for novice and return consumers.
The personalized approach aims to engage users more effectively and encourage repeat visitors.
Design & Impact
Design & Impact
Design & Impact
Achieved a 350% increase in organic follower growth, driving significant audience engagement.
Launched 6 new pages & 30+ features over the course of 12 months
Spearheaded initiatives resulting in a 400% year-over-year increase in trading volume.
Achieved a 350% increase in organic follower growth, driving significant audience engagement.
Launched 6 new pages & 30+ features over the course of 12 months
Spearheaded initiatives resulting in a 400% year-over-year increase in trading volume.
Art Direction
Art Direction
Art Direction
After implementing the website branding I proposed the use of a mascot. This increased user interaction by 20% YoY. I worked with a graphic designer to implement GIFs & mascot design in order to improve branding and create a personality for Oku.
After implementing the website branding I proposed the use of a mascot. This increased user interaction by 20% YoY. I worked with a graphic designer to implement GIFs & mascot design in order to improve branding and create a personality for Oku.
Oku Trade
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A user-centric crypto exchange provides a seamless trading experience for novice and advanced users.